How brands are responding to China’s Xinjiang boycotts: deleting past statements or all-out flip-flops

Some of the world’s largest apparel companies are facing an unprecedented reckoning in China as state media outlets and social media campaigns call for consumer boycotts in protest of the brands previously saying they were concerned about reports that China uses forced labor to produce cotton in its Xinjiang province. Now, some companies are deleting those statements or telling different stories about their products depending on whether the audience is Western or Chinese.