Big Brands Face a $110 billion dilemma with the Beijing Olympics
In response to questions from Bloomberg about involvement in the 2022 Olympics, Omega said: “As a global brand, we are certainly aware of international tensions and monitor them carefully.… We sincerely believe that the Olympic Games is a perfect opportunity to meet on common ground in the spirit of unity.” Airbnb told Bloomberg that, “We believe China is an important part of our mission to connect people from around the world and from different backgrounds, now more than ever.”
Olympics Sponsors in Spotlight as Games Loom
The International Olympic Committee’s major corporate sponsors should explain publicly how they are using their leverage to address human rights abuses in China ahead of the 2022 Beijing Olympic Games, Human Rights Watch said today. Sponsors should also press the International Olympic Committee (IOC) to adopt a human rights policy to identify, prevent, mitigate, and account for any adverse human rights impacts across all Olympic operations and events, including for the 2022 Beijing Winter Games.
Winter Olympics top sponsors ‘silent’ over China’s human rights record
Corporate sponsors of the Beijing 2022 Winter Olympics have been accused of “squandering the opportunity” to pressure China to address its “appalling human rights record”. The Games’ top level sponsors, including Coca-Cola, Airbnb, Procter & Gamble, Intel and Visa, were on Friday accused of ignoring China’s alleged “crimes against humanity against Uyghurs” and other Turkic Muslims in Xinjiang as well the repression of free speech in Hong Kong.