Big Brands Face a $110 billion dilemma with the Beijing Olympics

In response to questions from Bloomberg about involvement in the 2022 Olympics, Omega said: “As a global brand, we are certainly aware of international tensions and monitor them carefully.… We sincerely believe that the Olympic Games is a perfect opportunity to meet on common ground in the spirit of unity.” Airbnb told Bloomberg that, “We believe China is an important part of our mission to connect people from around the world and from different backgrounds, now more than ever.”